He thupui hi a tir lamah chuan a tam zawk aWalmart-ah a awm athawnthu.Walmart-ah a awm atih hi bul tanna tha tak a ni a, a chhan chu case hriat hlawh ber-a nih a rinawm.
Walmart-ah a awm akum 2024 khan kum 2026-ah chuan dawr sang hnih khatah electronic shelf label an roll out dawn tih an puang a, Texas-a pilot an neih hnuah lian taka kal an tum ta a ni. Walmart hian eng atan nge he system hi a hman? Thil pahnih: Pakhatnaah chuan hnathawkte chuan mobile app hmangin thil man an thlak a-a hmaa ni hnih chhung awh thin hna chu tunah chuan minute tlemte chauh a la ngai ta. Pahnihnaah chuan, hnathawkte’n restocking emaw, picking emaw mamawh thilte rang taka an hmuh theih nân label-te hian light a eng a ni. SKU sang tam tak enkawltu supermarket tan chuan hei hian efficiency gains-a sum tak tak a entir a ni.
Mahse, Europe ram chuan kum sawm tam tak chhung chu hetiang hian a lo ti tawh a ni.Metro atanga lo chhuak a niin Germany-ah hian he game hi mid-90s-kum 1995 lai vel khan an lut a, mahse hei hi finfiah kim a ni lo-Swedish company thenkhatin an Cash & Carry store-a contract an lak lai khan. Mi tam takin "technology thar" tia an ngaih aiin kum 30 dawn lai a hmain.
Chuvangin nikum nipui lai khan American politician-te'n "surge pricing" chungchangah an freak out tan khan European-ho chuan heng thilte hi chatuan atan an nei tawh a, chhang man chungchangah kawngpuiah tumahin buaina an siam lo.
Chu inhnialna chungchang chu a hnuah a tam zawk. Pakhatnaah chuan, heng thilte hi tuin nge hmang tak tak tih chungchang chipchiar zawkin.
United States-a Retailer-te chuan an hralh chhuak ta a ni
Kroger chuan a rawn ti akum 2018 vel khan engtik lai pawhin test tan a ni a, a hma deuh pawh a ni mai thei, tunah chuan dawr za engemaw zatah a zau tawh bawk. An system hian hming mawi tak tak-EDGE thil engemaw a nei a, chu chu Enhanced Display for Grocery Environment tihna a ni-chuan, a man a lantir bakah hian nutritional information, personalized ads, leh coupons te a lantir thei bawk. Chutih laia an CEO chuan data hmanga siam ecosystem seamless siam chungchangah thil ropui tak a sawi a. Kroger-a thil langsar tak chu "surge pricing" chungchanga an ngaihdan an chhanna kha a ni-"A chiang zawka sawi chuan Kroger hian surge pricing hi a hmang ngai lo." Chu chu thusawi nghet tak a ni a, engvangin nge he inhnialna hi a bul berah chuan non-issue a nih chhan chu a hnuah kan sawi belh leh ang.
Amazon Fresh a nilehChaw pum pui ei turnei ve bawk ang che. Amazon hian in-store technology-electronic shelf label zawng zawngin an Just Walk Out checkout-free system nena thawhhona siam chu enchhin a duh a ni.Kohl-a chuana hma zawk pawh a ni a, kum 2015 vel atang khan a hmang tawh a, US-a hman hmasak ber zinga mi a niTum bikpawh a deploy tan tawh a, mahse an hman dan chu a danglam deuh hlek nain-anpui ber chu electronic shelf label software hmangin store layout leh shelf sequence te pre-input a, shelf management tool ang deuh a ni.
Europe ramah a awm
European market-ah hian American deployment-te chu a tlem ber ang maia lang thei case a awm a ni.
Germany ram a ni
Germany hi an chetsual ber a ni mai thei. ChumiAldi chuan a rawn ti aunaute hian tunah hian German thil tak tak an ti mek-supplier tam tak nen a rualin formal bake-off an kalpui mek. Vendor pathum emaw pali emaw tal an inel a, chu Korean company leh French company te pawh an tel. Classic move: engvangin nge vendor pakhat i thlan theih laiin an inel tir thei ang?Aldi Süd chuan a rawn ti atun thlengin store za-eng emaw zat a equipped mai thei a, mahse commit turin an tlan chak lo tih a chiang. Hetihlai hian German chain dang- a awm leh bawk.Kaufland chuan a rawn ti a-section siam hmasa turin rolling out, lehLidlEuropean supplier lian ber pakhat nen an kal dun a.
Mahse, dik ber take chu a lo chhuak a nidm, damdawi dawr chain a ni. An IT guy chuan straight-eng emaw tak a sawi mai mai a, engtin nge investment lian tak chu recouping a harsat reng tih a sawi a, chuvang chuan an test chhunzawm zel a ni. I ngaihtuah chuan awmzia a nei-dm hian fixed pricing an hmang a, chuti a nih chuan eng tak nge an tih chak? Retailer zawng zawng hian hei hi an mamawh vek lo.
France ram a ni
France hian hetah hian home advantage tlem a nei-khawvela electronic shelf label supplier lian ber zinga mi pakhat chu hetah hian headquarters a nei a ni. A awm aCarrefour chuan a rawn ti acase hriat tur pawimawh: Paris-a concept store thenkhat chuan vawi khatah label sang tam tak an dah a, khawpui design, organic food, leh local services te chu an inzawm khawm vek a ni. European ho hi American te aiin retail concept chungchangah an thiam zawk tak zet a ni.
Netherlands ram a ni
Sophisticated- chungchang sawi ila.Albert Heijn chuan a rawn ti aNetherlands-ah chuan thil thar tak tak a rawn siam chhuak ta a ni. Kum 2023 atang khan AI-driven "dynamic discounts" an test a: thil siamte chu expiry date a zirin automatic-in a man a tlahniam-expiry hnaih poh leh discount chu a steeper zawk thin. Algorithm hian hmun, promotion, weather, historical sales leh inventory te a ngaihtuah a ni. An sustainability team atanga mi pakhat chuan hetiang hian a sawi a, supermarket-te chuan nitin thil tam tak an paih chhuak a, chu chu a tam lutuk niin an ngai. Hei hian ei tur bawlhhlawhnaah dent a siam tak tak a nih chuan chu chauh chuan technology chu a dik a ni.
United Kingdom-ah a awm a
UK chungchang data tha tak hmuh a harsa hle. Deployment hrang hrang, engmah systematic lo.
Norway ram a ni
Norway hi a hranpaa sawi a phu tho nain. Chutah chuan grocery co-op lian tak pakhat chuan electronic shelf label an dah hnuah customer satisfaction a pung tih actual data a nei a, a chhan chu shoppers te chuan product information chiang zawk leh allergen details te chu an duh vang a ni. Beisei loh takin-heng label te hi operations play chauh anga ngaih a ni a, mahse a lan dan chuan customer te hian an hre tak tak a, an ngaihsak tak zet a ni. Norway rama thil lei duhte chuan thil lei man inthlak fo hi an thiam tawh a ni.
Mahse August 2024 khan Norway aṭangin thuthang lian tak a chhuak a: an competition authority chuan dan loa pricing information an insem avangin grocery chain lian eng emaw zat chu pawisa chawitir nasa tak a ni. Electronic shelf label ngei ni lovin mihring "price hunter" te inrawlh mah se, he thubuai hian industry pumpui tan alarm a tichhuak a-pricing transparency technology hman dik loh a nih chuan antitrust risk a awm a ni.
Asia khawmualpuiah
Asia rama thil thleng hi a danglam bik hle.
Japan ram a ni
Japan hi case ngaihnawm ber a ni ngei ang. Sorkar chuan a takah chuan hun bituk khauh tak a siam a: convenience store-te chuan kum 2025-ah chuan RFID emaw electronic shelf label coverage kimchang an nei tur a ni.Chuvangin chain lian tak takte-7-Sawm leh pakhat, FamilyMart a ni-hi adopt an thlang tak tak lo, an nawr nasa hle. Chu target chu an hit dawn em tih chu zawhna dang a ni a, mahse mandate chu a awm.
China leh Korea te an ni
China leh Korea chungchanga zirchianna chu a thuk tur angin a thuk lo hle a ni mai thei. Hriat chu an adopt mai mai lo-an manufacturing tih hi a ni. Chinese supplier lian pakhat tal leh Korean pakhat tal chu global player serious tak tak ni tawh an awm. An hming hi random partnership-ah a rawn lang chhuak fo thin. Korean angle hi a ngaihnawm hle a, a chhan chu an consumer-te chu mobile payment-ah an hlim tawh em em a, NFC-enabled label-te chu chutah chuan natural takin an hria a ni. Mahse heng market-ah hian hetah hian man loh thil tam tak a thleng ngei ang.
Market dang pawh a awm
Canada ram a ni
Chain lian tlemte chuan tun hnaiah rollout lian tak tak an tan a,...Sobeys a nichu zinga mi a ni. Canada chungchang sawi tur dang tam tak a awm lo. A thleng mek a, a lian hle a, mahse thil siam chhuah bik a awm lo.
Australia ram a ni
Australia ramah hian adoption hi a sang chho chak hle. Mahse chutah chuan particularly creative implementation a la chhuak lo.
Retailer tenau te
Case tenau tak hriat tur a awm bawk: Brooklyn, New York-a thil zawrhna dawr thenkhat. A neitupa chuan hetiang hian a sawi a, electronic shelf label a dah hnu Friday zing hmasa berah chuan dawr chhungah a lut a, promotional price te chu an hawn tirh khan a awm vek tawh-chutah chuan thutlukna dik a ni tih a hre ta a ni. A chang chuan company lian press release aiin dawr tenau thlirna hi a tak zawk thin.
Sweden ram a ni
Sweden hi he technology pianna hmun pakhat a ni-chutah chuan company pakhat a awm a, kum 1990 chho atang khan a thawk tan a, dawr hrang hrangah electronic shelf label hmang hmasa bertu zinga mi a ni tih a sawi.
"Surge Pricing" chungchanga buaina chhuak chu
Kum 2024 August thla khan US Senator-teElizabeth Warren-i chuan a rawn ti alehBob Casey chuan a rawn ti alehkha thawnin Kroger vaukhânna a ziak a, electronic shelf label hmangin grocery store-te chu "dynamic pricing" kalpui a phalsak thei a, hun leh khaw lum leh khaw vawt a zirin a man a sang chho zel a, "extract maximum profit" a ni. New York politician ṭhenkhat chuan sawiselna an dawng zui a, Uber-in surge pricing mechanism a hman dan nen an khaikhin a ni.
He ngaihtuahna hi a dik em?
Business school pahnih khat-pakhat chu UC San Diego-a zirchiangtute chuan state hrang hranga retailer lian tak dawr atanga data an zirchiang a. Thutlukna: electronic shelf label hman hma leh hman hnua man inthlak dan chu a inang vek tawh mai. "Digital labels hian pricing sang tak a thlen a nih chuan man inthlak danglamnaah hian spike chiang tak hmuh i beisei ang... mahse install hma leh installation hnuah hian danglamna awmze nei kan hmu lo."
Engvangin nge Uber angin grocery store-ah hian a man a to loh ang? Researcher-te sawifiahna hi a dik a ni: "Uber emaw hotel emaw ang lo takin, grocery store-te hian thil pakhat zel aṭangin sum an lalut lo-i basket pumpuiah leh hun rei tak{1}}term loyalty-ah sum an lalut a ni. Grocery store-te hian thil chi hrang hrangah margin tenau tak tak an nei a, beisei loh taka thil man tihsan, thil pakhat chauh pawh ni se, shopper-te chu alienating a, a thawn chhuahnaah a hlauhawm a ni." inelna neitute an ni."
Researcher dang pakhat chuan chiang zawkin a sawi a: "Store-te chuan customer-te hnen aṭanga cent 50 extra squeeze mai mai tur chauha thil pakhat zel man an tihchangtlun ang tih ngaihdan-chu chu rin loh tak mai a ni.
Chuti a nih chuan electronic shelf label hian eng nge an tih tak tak?near-expiration products discounting (estimates chuan perishables-a dynamic pricing hian ei tur bawlhhlawh 20% velin a tihtlem thei a, mahse chu number solidity chu chiang lo mahse), label-changing efficiency tihchangtlun, pricing errors tihtlem (shelf price leh scanner man inthlauhna tihtlem), leh inventory management tha zawk. Chutiang khawpa sual chu a ni lo.
Engvangin Nge Store tam takin an la adopt loh?
A chhanna chiang tak chuman, mahse a takah chuan chu aia messier zawk a ni.
Labels te ngei pawh hian $15-25 ve ve-source hrang hrang atanga number hrang hrang an run mai thei-chu chu SKU sang sawm nei store-a math tih zawh hma chuan a tha hle. Mahse chu chu a tak tak pawh a ni lo. A chhehvela thil awm zawng zawng a ni. Pilot program-a thawk mi pakhat chuan POS integration ringawt pawh hian tu pawhin an beisei aia thla tam tak a daih niin a sawi. Legacy systems, data formatting chungchang, mumang ang maia awm thin. Tin, chutah chuan gateway, staff training, leh vendor-te support hun chanve chu time zone danglam takah a awm a ngai a ni.
Mahse hetah hian zawhna pawimawh tak chu a awm: eng dawr eng pawhin hei hi a mamawh tak tak em? A hmaa kan sawi tawh ang khan dm-German drugstore, fixed prices-engvangin nge an tih loh man inthlak danglamna ti chak thei technology an install hmanhmawh ang? Hetiang logic hi Midwest-a regional grocery chain aṭanga lo chhuak a ni a, chu chuan hold off a tum a ni. An pricing guy chuan basically kar khatah vawi khat, holiday laiin vawi hnih pawh nise, Walmart an ni lo tih a sawi. ROI chhut dan hian update tam tak a awm chuan a thawk thei chauh a ni.
A awm bawk alabour angle a nimiten an sawi tam lo va, hriatthiam kim a la ni lo tih. Market thenkhatah-Southeast Asia hmun thenkhatah, India pawh nise, Africa hmun thenkhatah-labour hi a man tlawm tawk chauh a, chuvang chuan automation argument chu a tlakbuak ta a ni. Mite chu paper tag inthlengna atana pawisa pek theih a nih laiin engvangin nge technology lamah figure ruk hman? Chu tipping point chu khawiah nge a awm tak tak tih data tha tak a awm lo. Ram hrang hrangah, khawpui hrang hrangah pawh a inang lo hle mai thei.
Tin, chutah chuan hei hi a awm bawktechnical lama inthen darh a nisupplier hrang hrang chungchang chhiarnaah issue lo chhuak a ni. Protocol te hi standardized a ni lo. Ṭhenkhat chuan RF an hmang a, ṭhenkhat chuan NFC an hmang a, khawi emaw laiah infrared a la float kual vel a ni. Chuvangin retailer pakhat chu ram pakhata region tam takah-hypermarket-ah a thawk a nih chuan, ram danga convenience store-ah-an inbiak lohna system hrang hrang tak takah an tawp mai thei. Chu chu global player lian thenkhat tan chuan factor a ni mai thei a, mahse record-ah chuan tumahin an nemnghet dawn lo.
